Park View, Paradigm Land & Apt Living

We first made this architectural model in May 2000 for Elsworth Sykes Architects and Green Properties. It was originally used as a marketing tool to promote the building as a commercial property.  When the property was fully occupied and the model was no longer needed it was stored in the damp atmosphere of the roof plant room.

Then, in January 2018, the new developers Paradigm Land and Apt-Living discovered the model and rather then discarding it, they asked us if it was possible to refurbish it to represent the new Park View building.

Park View is situated in Gunnersbury, West London and is now a contemporary development consisting of over 200 apartments. The project offers fully specked studio, 1 and 2 bedroom apartments with on-site facilities such as a concierge, gym, cinema, parking, bike storage and a resident’s roof terrace. The property also has the benefit of 180 acres of green parkland on its doorstep.

When we were asked to be involved with the new Park View project we first had to assess, clean and repair the original 1:75 scaled model. Then, we carefully re-clad the elevations to match the new cladding on the real building.

We are proud that the original model proved to be robust enough to survive a damp and dusty storage room for 18 years and that we were able to get it looking like new again – a perfect example of up-cycling.

Once delivered back to Park View’s marketing suite in May 2018 the refurbished model showed the new development in all its glory and proved to be a success at the launch on the 9th and 10th of June.